Creative Strategies
Crafting creative strategies ensures your brand connects meaningfully, using the right tone, visuals, and messaging for impactful communication.
Visual Identities
A strong visual identity not only enhances recognition but also fosters trust and loyalty among consumers.
Art Direction
Art direction revitalizes brands through updated photography, typography, colors, styles, and cohesive visual strategies.
Scalable Systems
A scalable design system fosters collaboration and innovation, enabling brands to adapt quickly to changing market demands.
Experience
I have 10+ years of experience in agencies and as an in-house Director. I excel in spearheading complex marketing and design projects from concept to collaboration to completion.
Art Director of Brand
Sinch
Art directed a 2026 brand refresh of art direction across global organization, inventing creative strategy and execution for a company with multiple acquisitions requiring a self serve brand and appeal to international markets. Manage cross-functional collaboration with designers, marketing, campaigns, design ops, investor relations, HR, and agency partners to create a new look while maintaining brand consistency across all touch-points.
Branding
Sub-branding
Art Direction
Creative strategy
Design leadership
Motion direction
UI/UX design
Scalable design system
Prompt design
Template libraries
Print design
Large format design
Cross-functional collaboration
Presentations
Webinar design
Marketing collateral
Event branding
360° campaigns
Email design
Annual reports
Web design
HR/People branding
Visual Designer
Mailgun, Mailjet, Email on Acid
Designed marketing materials and brand assets across Mailgun, Mailjet, and Email on Acid, supporting product marketing, content, and event initiatives. Developed scalable systems that enabled consistent output across multiple brands.
Branding
Art Direction
Creative strategy
Cross-functional collaboration
Digital Illustration
Email design
Webinar design
Web design
Landing pages
Email templates
Template libraries
Presentations
Digital event branding
Campaign design
Studio Director
Young Athenians Creative Agency
Led boutique design studio specializing in brand identity, food and beverage branding, e-commerce, and photography direction. Collaborated with a small team of designers , copywriters, and external vendors, delivering brand launches and refreshes for regional and national clients.
Branding
Art direction
Stakeholder communication
Client Relationship management
B2C design
360° campaigns
Web design
Creative strategy
Trade dress
Product launches
Pop-up design
Email design
Email Templates
Clients: Urban Outfitters, Creature Comforts Brewing Company, The Hunter Museum of Art, The Weston Gallery, The DoGoodFund, Juice Served Here, Athens Farmers Market, Farm 255, Farm Burger, Oconee Brewing, 1000 Faces Coffee, Big City Bread, Indie South, Pageboy Salon, Go Bar
Art Director/Brand Strategist
Ministry of Culture
As an Art Director and Brand Strategist at Ministry of Culture, I spearheaded trend research and cultural analysis for a NYC-based consultancy, catering to Fortune 500 clients. My role involved translating complex research into compelling visual presentations and actionable strategic recommendations for CEOs and ad agency creative leadership. I identified emerging cultural trends, synthesizing these insights into graphic presentations for executive decision making. I art directed and designed all reports influencing the ad campaigns that resulted.
Art Direction
Project Management
Research
Interviews
Trend forecasting
Data analysis
Cultural insights
Copywriting
Persuasion
Vendor management
Clients: Pabst Blue Ribbon, Colt 45, Coca-Cola, Visa, L'Oréal, Reckitt Benckiser
Apparel Graphic Designer
CLAWmoney
Created apparel graphics, pattern designs, tech packs, and pop ups for the infamous graffiti artist and fashion editor CLAWmoney in NYC. Oversaw all fashion production, and managed vendors. Overlapped responsibilities for Shepard Fairey’s Swindle Magazine fashion department and the numerous major sportswear co-brands that CLAWmoney had scheduled through out the year.
Illustration
Hand lettering
Screen printing
Print production
Tech packs
Hardware design
Fashion styling
Web design
E-commerce
Social media
Pop-up shop design
Budgets
Email design
Email Templates
Vendor management
Cobrands: Nike, Adidas, K2 Snowboards, Vans, Karmaloop, MIA
Award
Internet Advertising Competition Award for ”Outstanding Achievement in Internet Advertising”IAC Awards 2024
